LAS VEGAS — It is now gaining traction\u00a0in the professional edit suites of Hollywood movie producers – but that doesn’t mean Adobe is overlooking amateur video makers, as it evolves its Premiere product line-up.<\/p>\n
In this video interview with Beet.TV, Adobe professional video editing senior product manager Al Mooney<\/a>\u00a0explains he wants to offer something to please both the high end and the low.<\/p>\n “The type of people who want to tell stories with video is very different to five years ago,” Mooney says. “We\u2019re seeing a whole new generation of people who want to make video. Not all of them have the skills. Our high-end services can be daunting.<\/p>\n “Every release, we improve the first-start experience, we try to guide users through and demystify it. We think a lot about helping users without deep skills. More and more you\u2019re seeing lighter-weight applications of devices, think about Premiere Clip<\/a>, a simple editor that runs on iOS and Android.”<\/p>\n In a world traditionally dominated by Avid, Adobe Premiere Pro is now rising in Hollywood, used to cut movies like\u00a0Gone Girl<\/em>.<\/p>\n And Mooney used NAB Show to announced a new version of the Pro product that includes new tools for color grading, easier sound effects and new options for integrating motion graphics.<\/p>\n