What do you get when you combine the \u201cbeauty of TV with the brains of digital?\u201d Endless amounts of great content and the data with which to measure consumer engagement with it.<\/p>\n
Along with the continued explosion of live content streamed online, these are noteworthy trends to Emma Witkowski, Managing Director of global media and marketing services giant Mindshare<\/a>, as she takes in the 2017 Digital Content NewFronts.<\/p>\n \u201cWe heard lot from publishers about producing longer-form content, TV and movie style content for online, as well as live TV online,\u201d Witkowski<\/a> says in this interview with Beet.TV.<\/p>\n This translates to \u201cthe concept of the beauty of TV with the brains of digital,\u201d her reference to grey matter referring to better measurement of outcomes.<\/p>\n