Interactive entertainment giant Activision wants brands to know that eSports participants are an attractive, young audience that bears little resemblance to what people who don\u2019t play video games think about gamers. Activision Blizzard\u2019s Major League Gaming is on a crusade to bring this message to marketers worldwide.<\/p>\n
\u201cThe characteristics of the audience is the reason why it\u2019s hitting this tipping point. They\u2019re young, they\u2019re educated, they\u2019re affluent,\u201d says Josh Cella, Activision\u2019s Head of Partnerships & Sales.<\/p>\n
In this interview with Beet.TV at the Digital Content NewFronts<\/a>, Cella describes the gaming audience as \u201ccompletely the opposite of all the stereotypes that people have always associated with games.\u201d<\/p>\n He cites global audience figures ranging from 250 million to 300 million and anywhere from 40 million to 60 million in the United States.<\/p>\n Activision used its spotlight at the NewFronts to explain how Major League Gaming will become a division of the company dedicated specifically to operating the eSports program for games such as Overwatch along with managing programs for other gaming leagues like the one for Activision\u2019s Call of Duty, as ADWEEK reports<\/a>.<\/p>\n \u201cThere\u2019s so much untapped content that we are planning on tapping across the entire spectrum that we just can\u2019t do it fast enough,\u201d says Cella.<\/p>\n