What do you get when you combine the office habitats of entrepreneurs with interior design? For a company called Mr. Kate, it\u2019s a video series deal with Entrepreneur magazine and Staples.<\/p>\n
What started in 2011 as a simple blog with the goal of celebrating life through a more creative lens has blossomed into Mr. Kate, a creative lifestyle \u201cinfotainment\u201d enterprise. In this interview with Beet.TV at the Digital Content NewFronts<\/a>, Co-Founders Kate Albrecht and Joey Zehr trace the evolution of Mr. Kate into an award-winning home, style and beauty content and products marketer.<\/p>\n The company specializes in long-form video, which has inspired a big following on YouTube. \u201cWe really specialize in interior design and DYI home transformations,\u201d says Albrecht. \u201cWe do full room transformations on the Internet, which is pretty unique.\u201d<\/p>\n In early 2016, Mr. Kate created its own reality style show called Office Goals<\/a> by using its own office space, a work in progress at the time, as inspiration. \u201cEntrepreneur saw that as an opportunity to expand upon that, so we did a deal with Entrepreneur and Staples,\u201d Zehr says of the recently announced series partnership.<\/p>\n The goal of Office Goals, says Albrecht, is to help new businesses explore what makes them unique and \u201chelping them translate that into their outer space so that it really represents what they stand for as a business.\u201d<\/p>\n The challenge is integrating Staples products \u201cthroughout the whole experience to bring life and creativity to the space,\u201d she says.<\/p>\n Pursuing 30-minute video content as opposed to short-form sets Mr. Kate<\/a> apart, according to Zehr. \u201cWe\u2019re taking some of the old constructs of TV and sort of flipping them on their head and doing those online.\u201d<\/p>\n And while Mr. Kate is all about lifestyle content, another point of differentiation is that it brings \u201ca millennial edge\u201d to bear, \u201cwhich is one of transparency and authenticity,\u201d says Albrecht.<\/p>\n