Young male-oriented UPROXX wants people to know that it\u2019s not just another MCN trolling the YouTube waters to collect and represent talent. And it\u2019s not just another publishing company \u201cthat pivoted to video.\u201d<\/p>\n
Founded in 2008, UPROXX was building audiences with website publishing long before everything went video. It ultimately teamed up with \u201can incredible production facility\u201d to surf the video wave, Chief Publishing Officer Jarret Myer says in this interview with Beet.TV following the UPROXX stage show.<\/p>\n
\u201cThe idea is that if you marry a great studio, the dynamic newsroom and a passion for audience, you\u2019re going to build a true influencer network,\u201d says Myer, who co-founded UPROXX. \u201cNot like an MCN where you\u2019re finding a bunch of disparate things and kind of putting a circle around them. This is a truly one united company.\u201d<\/p>\n
With \u201ctrue authenticity\u201d at its core, UPROXX hosted a NewFronts panel with people representative of its audience instead of \u201cjust having the videos up,\u201d Myer says.<\/p>\n
The company will produce about eight new shows focusing on pop culture, news, “uplifting stories” and the music scene, in addition to expanding its existing Human series, as ADWEEK reports<\/a>.<\/p>\n In a world of platforms and distributed video, Web publishing is still a central focus at UPROXX. \u201cWe\u2019re very committed to building our destination site, our newsroom and a direct connection with the audience.\u201d<\/p>\n