Organized sporting events aren\u2019t just about highlights and box scores anymore. As the worlds of sports, entertainment and culture collide, Bleacher Report wants to be known as home base for all the attendant conversation and commentary.<\/p>\n

\u201cI think what we see now is people are really engaged in sports moments and they don\u2019t traditionally see those moments now during a three- to four-hour game broadcast,\u201d says Bleacher Report President Rory Brown. \u201cThis is the audience we want to speak to.\u201d<\/p>\n

Fresh off a re-launch of the Bleacher Report<\/a> brand and an app refresh, Brown explains that the company continues to acquire young fans because its approach differs so much from that of traditional legacy sports coverage in this interview with Beet.TV at the Digital Content NewFronts<\/a>.<\/p>\n

While the 18-34 demographic is the company\u2019s strike zone, \u201cAt the same time we\u2019re even getting folks younger\u201d as they figure out \u201cwho they are as sports fans,\u201d Brown says. This can be the result of someone acquiring a smartphone for the first time.<\/p>\n

\u201cWe\u2019re growing up with this fan base and we really do see ourselves as the leader of sports culture specifically for the modern sports fan.\u201d<\/p>\n

Bleacher Report has some 4.3 million followers on Instagram, ADWEEK reports<\/a>.<\/p>\n

Now age 34, Brown recalls growing up watching SportsCenter and game highlights on TV because those were the only sources of information available. But it\u2019s a whole different ballgame now, mainly due to fan interaction via digital channels.<\/p>\n

Even though the Super Bowl will always be the Super Bowl and one NBA game is still \u201ca very engaging linear experience,\u201d the conversations happening on social media in particular are a locus for fan engagement.<\/p>\n

\u201cAnd Bleacher Report is the place where that\u2019s happening,\u201d says Brown. \u201cIt\u2019s a no brainer for people to bring their brands and dollars because we\u2019re engaging them outside of just that exclusive live window.\u201d<\/p>\n

This video is part of Beet.TV’s coverage of the IAB’s Digital Content NewFronts 2017. The series is sponsored by the IAB. For more videos from the #NewFronts, please visit this page<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Organized sporting events aren\u2019t just about highlights and box scores anymore. As the worlds of sports, entertainment and culture collide, Bleacher Report wants to be known as home base for all the attendant conversation and commentary. \u201cI think what we see now is people are really engaged in sports moments and they don\u2019t traditionally see […]<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[6368],"tags":[4209,4239,4923,6389,6512],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/46118"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=46118"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/46118\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=46118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=46118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=46118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}