For three-year-old, female-oriented publisher Little Things, specializing in disseminating nothing but good news has become a path to five upcoming TV distribution partnerships reaching 50 million households.<\/p>\n
According to President & Chief Operating Officer Gretchen Tibbits, comScore data show that at 55.8 million women, Little Things claims the mantles of largest standalone lifestyle site and the largest URL reaching women.<\/p>\n
\u201cWe\u2019re very protective of our audience,\u201d Tibbits says in this interview with Beet.TV at the Digital Content NewFronts<\/a>. \u201cWe all know that there are challenging things going on the world and there\u2019s plenty of places for an audience to get that content. We\u2019re not that.\u201d<\/p>\n That protection encompasses not only content but also user experience. The Little Things website<\/a> \u201cis very ad light,\u201d says Tibbits, and there are no content recommendation widgets to slow down page loading.<\/p>\n Little Things took to the NewFronts to unveil a new talk show series, \u201cThe Daily Glow,\u201d which will debut on June 5 and air every weekday afternoon on Facebook Live. In addition, the company by mid-summer will distribute its long-form video programming via Amazon, Apple TV, Roku, XUMO and Pluto TV, as Campaign reports<\/a>.<\/p>\n \u201cThe Daily Glow\u201d is the 13th show from Little Things. The shows consist of episodes ranging from 30 to 60 minutes in length.<\/p>\n The company\u2019s goal with branded and sponsored content is that \u201cit\u2019s woven in,\u201d be it sponsorship of a live show or custom videos. \u201cWe can tell a story that our writers, editors and researchers have found and if a brand wants to join us on that journey, it\u2019s an incredible service to the audience and to the brand,\u201d Tibbits says.<\/p>\n Facebook has turned out to be a very productive \u201cfront door\u201d for Little Things, generating website traffic and new users. Although it claims to generate less output on Facebook than other publishers, what Little Things does publish \u201chas the highest engagement per article of anybody doing it,\u201d Tibbits adds.<\/p>\n