CANNES — Can artificial intelligence predict the outcome of an election? Back in November, Havas did exactly that.<\/p>\n
When the world was betting on a Hillary win, Havas deployed what, like large tech firms, it is now calling its “cognitive” technologies<\/a>, on 15 million news articles, candidates’ speeches and a billion social posts by 10 million US voters.<\/p>\n “The platform was predicting a Trump win even two to three weeks before the election,” Havas global head of marketing innovation\u00a0Jason Jercinovic tells Beet.TV in this video interview.<\/p>\n “We were mystified. What came out of that was how Donald was doing that – he was targeting voters that had been switched from voting for Obama (using) very sophisticated targeting and pushing material to them to cause them to think in a certain way.”<\/p>\n Jercinovic’s crystal ball partly relied on topic classification technology from IBM Watson’s suite of cognitive APIs. Havas deployed the findings in an election-night special show by the UK’s ITV News<\/a>.<\/p>\n