Nielsen is giving its media clients a standardized way of measuring their content viewing on distribution heavyweights Hulu, Facebook and YouTube with the latest expansion of its Digital Content Ratings. Participating TV and digital publisher clients can now capture incremental viewing of their content within their reported audience numbers.<\/p>\n

They will receive credit for video distributed on Facebook and YouTube within Digital Content Ratings, while Hulu will be providing select media partners with credit for current series content distributed on the platform, Nielsen said in a release<\/a>.<\/p>\n

\u201cWhat we\u2019re announcing is the ability to credit viewership to content when it\u2019s distributed on Hulu, on Facebook and YouTube back to the media property that originated or created that piece of content,\u201d Jessica Hogue, SVP, Product Leadership at Nielsen says in this interview with Beet.TV. \u201cIt demonstrates that we have the flexibility in our framework to be able to adapt our measurement to those new viewing environments.\u201d<\/p>\n

Nielsen\u2019s move is in response to \u201ca big theme that we hear from our media clients\u201d regarding the need to provide measurement for distributed platforms, Hogue says.<\/p>\n

Nielsen will provide content owners and distributors with the same visibility to data for all distributed video content.<\/p>\n

\u201cWe do it in a standardized way and it gives our clients confidence that when we add those viewing impressions back into the measurement that they\u2019re getting full coverage,\u201d Hogue adds.<\/p>\n

There\u2019s no limitation in terms of the genre or the types of content Nielsen will measure on Facebook, Hulu and YouTube.<\/p>\n

\u201cOf course there\u2019s always going to be a demographic skew. We look for all of those elements to be able to give texture to the story in context of where they might have watched that content somewhere else,\u201d Hogue says.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nielsen is giving its media clients a standardized way of measuring their content viewing on distribution heavyweights Hulu, Facebook and YouTube with the latest expansion of its Digital Content Ratings. Participating TV and digital publisher clients can now capture incremental viewing of their content within their reported audience numbers. They will receive credit for video […]<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[1],"tags":[5279,5313,5280,4285,5854,6699],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/47412"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=47412"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/47412\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=47412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=47412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=47412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}