We are in a world with more options for consuming video than ever before, from Hollywood-sized productions to shoestring YouTube uploads.<\/p>\n
But, if you are an advertiser, nothing beats the power wielded by premium video, according to one man representing the interests of big TV companies.<\/p>\n
“There are platforms and all sorts of conduits that are getting good quality video whose being distributed on so many different conduits and platforms,” says\u00a0Sean Cunningham<\/a>, CEO of th Video Advertising Bureau<\/a> (VAB),\u00a0in this video interview with Beet.TV.<\/p>\n “And, yet, in that environment, in any given minute, in this country, 91% of all video is consumed on television. Eighty-eight percent of all video, in any given minute, for millennials is consumed on television.<\/p>\n “The overwhelming, sort of, nationwide addiction to video has never been stronger. As it proliferates and we just make more of it, what we find is there’s just an endless appetite for high-quality, premium video.”<\/p>\n Cunningham should know. His VAB was formed in 2015 out of the old Cabletelevision Advertising Bureau (CAB0 and represents<\/a>\u00a0national broadcast and ad-supported cable networks, regional cable networks, MVPDs, major cinema advertisers and suppliers to the video advertising business.<\/p>\n