MIAMI \u2013 The efforts of clients like Walmart, Procter & Gamble and AT&T in responding to humanitarian crises in Mexico and Puerto Rico demonstrate \u201cauthenticity and doing the right thing,\u201d says the CEO of Omnicom Media Group\u2019s LATAM operations.<\/p>\n
\u201cBrands belong to society and are part of society,\u201d Julian Porras says following the launch of STAND WITH PUERTO RICO<\/a>, an new initiative to generate awareness and provide support to storm victims.<\/p>\n \u201cThe first priority always is to make sure that our people are doing okay and their families are doing okay,\u201d Porras says of the disasters’ aftermath in this interview with Beet.TV. \u201cOur clients and other partners of the community and industry. Luckily no one was harmed, but certainly the impact of those natural disasters have slowed down business.\u201d<\/p>\n In Puerto Rico, six weeks after Hurricane Maria, \u201cit\u2019s just simply been a hardship not only for business but just day to day getting to your routine, getting to your family, getting to your friends. It\u2019s just been tough going.\u201d<\/p>\n Asked what the advertising and media community and its clients should be doing to help storm victims, Porras cites creating awareness and helping to keep the devastating living conditions in Puerto Rico front and center.<\/p>\n \u201cIn the news cycle that we live in, news comes and goes very fast and we forget about things. We want to make sure that folks are aware of what\u2019s happening and how the industry can contribute both on the media side, on the agency side and on the client side.\u201d<\/p>\n Launched at this week\u2019s Festival of Media\/LATAM<\/a> conference, STAND WITH PUERTO RICO is joint effort by Omnicom Media Group and Beet.TV, with AT&T AdWorks and Teads as Founding Sponsors. Its goals are:<\/p>\n \u2022 Brief the industry on the immediate and long-term needs of the island<\/p>\n \u2022 Match media, creative agencies and marketers with NGOs<\/p>\n \u2022 Brainstorm creative solutions using technology, social media and traditional media<\/p>\n \u2022 Enlist volunteers to accompany relief groups to Puerto Rico<\/p>\n \u2022 Build key partnerships to make this effort ongoing<\/p>\n \u201cIt\u2019s not something that\u2019s kind of the flavor of the month,\u201d Porras says of brand marketers stepping up to help provide humanitarian aid. \u201cIt\u2019s what companies stand for and they simply just go ahead and do it. They do the right thing for the community, for their employees and for the markets and communities where they make business.\u201d<\/p>\n Stand With Puerto, The Industry Steps Up\u00a0<\/strong><\/p>\n MIAMI \u2013 The efforts of clients like Walmart, Procter & Gamble and AT&T in responding to humanitarian crises in Mexico and Puerto Rico demonstrate \u201cauthenticity and doing the right thing,\u201d says the CEO of Omnicom Media Group\u2019s LATAM operations. \u201cBrands belong to society and are part of society,\u201d Julian Porras says following the launch of […]<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[6849],"tags":[3851,4071,4213,5938,6022,6854],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/48612"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=48612"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/48612\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=48612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=48612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=48612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}