MIAMI \u2013 It\u2019s hard to think of a company that has ramped up more data prowess than Oracle Data Cloud. But even with companies like BluKai, Datalogix, AddThis, Crosswise and Moat under its wing, achieving unified cross-screen audience measurement isn\u2019t going to be a cake walk.<\/p>\n
\u201cThat is certainly one of the objectives for us as well as for a number of partners that we work with in the space, and it certainly seems like it\u2019s going to require a number of stakeholders to get to where the industry wants us frankly to be,\u201d says Daniel Harrison, Head of TV Solutions for Oracle Data Cloud<\/a>.<\/p>\n With 97 of the top 100 US advertisers and slightly less of the top 100 globally, there\u2019s very little in the way of data that Oracle hasn\u2019t seen on the digital side. Now a core focus, according to Harrison, is to \u201cdeliver solutions to all flavors of TV, from national linear to addressable VOD, linear to connected and OTT.\u201d<\/p>\n Oracle doesn\u2019t lack for partnerships in the TV space, counting Hulu as an early collaborator and also The Trade Desk, DataXu and TubeMogul, all of which have been \u201cinvesting quite a bit to solve for TV through their own initiatives so we are working to align closely with them,\u201d Harrison says in this interview at the recent Beet Retreat Miami 2017<\/a>.<\/p>\n