PALM SPRINGS, Calif — Over the last year, the scourge of digital ad fraud has risen up to become one of the industry’s biggest bogeyman.<\/p>\n
But what if you could cut ad fraud by up to 600%? That’s what Mike Zaneis claims he can do, for companies that follow his organization’s recommendations.<\/p>\n
Zaneis heads up the Trustworthy Accountability Group<\/a> (TAG), a non-profit umbrella through which 500 companies are working on the issues which plague the industry.<\/p>\n TAG was established three years ago with a\u00a0mission to fight criminal activity in the supply chain. It now has a membership across 26 countries.<\/p>\n “We were chartered by the leading trade associations, the IAB of course but also the Association of National Advertisers and 4A’s to bring the industry together to fight criminal activity,” he tells Beet.TV in this video interview. “Specifically, fraud, privacy and malware.\u00a0But we also have this overarching mission to increase transparency throughout the ecosystem.”<\/p>\n