Having launched last September 29, the OpenAP television audience targeting consortium platform of Fox, Turner and Viacom has more than 700 users. Meanwhile, Turner is beta testing mapping audience segments across its digital footprint.<\/p>\n
\u201cWe have a roadmap that takes us through essentially a 1.5 release and it\u2019s going to go even beyond that,\u201d Dan Aversano,\u00a0SVP, Ad Innovation & Programmatic Solutions at Turner, says of OpenAP in this interview with Beet.TV. \u201cWe have some very big, progressive and we think exciting ideas that we look forward to telling the marketplace about as we move through 2018.\u201d<\/p>\n
OpenAP<\/a>, whose founding partners are Turner, Fox and Viacom, was designed to bring consistency to audience targeting in terms of how segments are defined and the data being used. Right now, Nielsen and comScore data are the options.<\/p>\n