As the rolling stone of digital privacy concerns has gathered more moss over the last couple of years, could TVs become the next device to worry consumers?<\/p>\n
In the practice of automated content recognition (ACR), a television set analyzes a viewers’ current viewing behavior to turn habits like viewing time and channel in to actionable data.<\/p>\n
That is something ad-tech vendor Inscape<\/a> can do better than most, because its technology is integrated in to TV sets from Vizio, by dint of being wholly operated by the manufacturer. Data is currently coming from more than eight million active TVs.<\/p>\n So how does Inscape product SVP Zeev Neumeier assess the privacy issue?<\/p>\n “We are the cleanest data in the market,” he tells Beet.TV in this video interview. “The entirety of the Vizio dataset is 100% opt-in.\u00a0We have a very high opt-in rate, but it’s not anywhere near 100. That makes us feel very comfortable that those people who genuinely do not feel comfortable participating in this dataset have an opportunity and are able to get out.”<\/p>\n