encompass<\/a> viewing across live, on-demand, broadcast and other digital methods.<\/p>\n“We’re seeing that up to 15% of viewership is being lost or now being captured across all these different screens,” Molen laments.<\/p>\n
So how will CFlight work? Molen says it will take data from a number of different measurement sources, helping advertisers project viewership but also to measure actual impressions after a show and an ad have aired.<\/p>\n
NBCU’s announcement came after years in which measurement agencies have launched new services aimed at measuring consumers’ viewing across devices.<\/p>\n
“We’ve been working with the measurement companies and really we’re hoping that someone would come and there’d be one way to measure it. Nothing was coming to the forefront,” she adds.<\/p>\n
So Molen says there was “overwhelming consensus” at ad agencies and marketers that there was a need for something new.<\/p>\n","protected":false},"excerpt":{"rendered":"
On the spectrum of ad-tech bold moves, it has to rank high. Last week, NBCUniversal announced it would create nothing less than “the industry\u2019s first unified advertising metric”. So-called CFlight is a new measurement metric that aims to give advertisers a total sense of campaign viewership across screens, creating a new currency and offering guarantees […]<\/p>\n","protected":false},"author":15,"featured_media":50968,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[1],"tags":[5395,7131],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/50966"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=50966"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/50966\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/50968"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=50966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=50966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=50966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}