Fairly soon, few if any media companies will know more about female consumers than Meredith Corporation in the wake of its purchase of Time Inc.\u2019s publishing assets and the accompanying trove of user data.<\/p>\n
\u201cWe\u2019re working hard to combine and collect that across all of our properties, all platforms, and have one unified identity database that we can use in a variety of ways,\u201d says Meredith\u2019s Chief Digital Officer, Matt Minoff.<\/p>\n
\u201cWe collect a wide variety of data across all of our assets,\u201d Minoff<\/a> says in this interview with Beet.TV.<\/p>\n Those assets include magazines, \u201cunderstanding who our subscribers are and all the different titles that they subscribe to.\u201d<\/p>\n America\u2019s largest magazine publisher maintains a digital<\/a> database that encompasses both implicit and explicit data. This includes what type of content people consume \u201cand what data points have they given us, whether that\u2019s their email address or some information about them that helps inform our understanding of what their interests are.\u201d<\/p>\n Minoff says the unified identity database will yield three primary outcomes:<\/p>\n \u2022 \u201cThe first is the ability to drive insights, to understand what are people interested in, which informs our editorial strategy as well as our product strategy.\u201d<\/p>\n \u2022 Second is \u201cto improve our targeting capabilities for our advertising clients, to help improve the return on ad spend by leveraging that data to improve targeting.\u201d<\/p>\n \u2022 Third is personalization. \u201cTo create a better consumer experience using all the data and knowledge we have about a consumer to surface things to them that we believe they will be interested in.\u201d<\/p>\n This video is part of a series titled The Road to the Digital Content NewFronts. It is a preview of topics to be explored at IAB\u2019s NewFronts, which begin on April 30. This series is presented by Meredith Corporation. For more videos from the series, please visit this page<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Fairly soon, few if any media companies will know more about female consumers than Meredith Corporation in the wake of its purchase of Time Inc.\u2019s publishing assets and the accompanying trove of user data. \u201cWe\u2019re working hard to combine and collect that across all of our properties, all platforms, and have one unified identity database […]<\/p>\n","protected":false},"author":17,"featured_media":51302,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[7129],"tags":[3881,6180,6181,7162],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/51300"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=51300"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/51300\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/51302"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=51300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=51300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=51300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}