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{"id":51320,"date":"2018-04-25T17:14:48","date_gmt":"2018-04-25T21:14:48","guid":{"rendered":"https:\/\/www.beet.tv\/?p=51320"},"modified":"2018-04-25T17:20:54","modified_gmt":"2018-04-25T21:20:54","slug":"twitter-success-pushed-peopletv-to-launch-chatter","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2018\/04\/twitter-success-pushed-peopletv-to-launch-chatter.html","title":{"rendered":"Twitter Success Pushes PeopleTV To Launch “Chatter”"},"content":{"rendered":"As media companies, Meredith and Bloomberg may seem to have little in common. But the lifestyle publisher has just taken a leaf out of the business network’s playbook – by launching a new streaming video partnership on Twitter.<\/p>\n
At the same time as turning its PeopleTV in to a full24-hour linear TV channel through FuboTV, Meredith is also carving out a new piece of PeopleTV, especially for Twitter.<\/p>\n
“Chatter” will be its first live talk show on Twitter, hosted by TV personality\u00a0Rocsi Diaz. That echoes an earlier move in which Bloomberg launched TicToc as a Twitter-only live news streamer.<\/p>\n
Meredith’s new video SVP Andrew Snyder tells Beet.TV Chatter “will only make sense on Twitter”.<\/p>\n
“It will be a show that’s built entirely for the Twitter audience, and it will focus on a real-time update on everything’s that’s happening in the world of celebrity and entertainment,” he says.<\/p>\n