Viacom Digital Studios was unveiled this week at its first Digital Content NewFronts. It\u2019s the latest in a series of \u201creally big investments\u201d by Viacom that include WhoSay in the influencer marketing space and the VidCon talent and fan event.<\/p>\n
\u201cWhat we really want people to walk away with is that Viacom has amazing capabilities,\u201d Viacom Digital Studios President Kelly Day says in this interview with Beet.TV at the Digital Content NewFronts<\/a> 2018.<\/p>\n Viacom Digital Studios says it will deliver hundreds of hours of premium, original content with Viacom stars and digital-native talent from BET, Comedy Central, MTV and Nickelodeon across leading social and online video platforms. Viacom\u2019s properties comprise a social footprint of more than 850 million fans, according to a release<\/a> announcing Viacom Digital Studios.<\/p>\n \u201cWe have these really iconic brands that we\u2019re now putting the full weight of Viacom\u2019s resources and investing in a digital strategy that can essentially re-express these brands for a social and mobile first consumer,\u201d Day says.<\/p>\n Viacom also announced that it will be producing new shows for such platforms as YouTube, Snapchat, Twitter, Facebook to be \u201ceverywhere the audience is.\u201d Its strategy is to \u201ccraft really fantastic stories that are designed for the social- and mobile-first audience.\u201d<\/p>\n Late in 2017, Viacom acquired WhoSay<\/a>, a leader in influencer marketing with which Viacom had worked for two years. In February 2017, Viacom bought VidCon<\/a>, the largest talent and fan event in the world, as Variety reports.<\/p>\n Viacom Digital Studios creates custom content as short as 30 seconds to entire series for pre-roll mid-roll video on social platforms, where it has \u201cbillions of impressions\u201d every month, Day says.<\/p>\n \u201cWe\u2019re seeing tremendous engagement from the audience across the board in these digital platforms. I think it\u2019s really imperative that buyers be where these audiences are and where they\u2019re spending an enormous amount of time.\u201d<\/p>\n