Twitter has crafted new content deals with NBCUniversal and ESPN that the social platform says will extend the reach of those partners\u2019 original shows. The company is also expanding its existing relationship with Viacom with offerings like Comedy Central\u2019s Creator\u2019s Room, BET Breaks and MTV News.<\/p>\n
Video views on Twitter have nearly doubled in the past year, the company said during its Digital Content NewFronts<\/a> event this week.<\/p>\n \u201cWhere we first start is, we look at the conversation that\u2019s already happening on the platform. The goal is to actually marry the organic conversation that\u2019s happening on the platform with the content that they\u2019re talking about,\u201d Kay Madati, Global VP & Head of Content Partnerships, says in this interview with Beet.TV. \u201cThe marriage of those two things deliver quality content for our audiences and real distribution and engagement.\u201d<\/p>\n