While it’s valuable to to use data to maximize media buys around key audiences, it’s essential that content is effectively matched to the audience segment with the right creative version.\u00a0 \u00a0 The concept of “dynamic” or “creative optimization” is something that Saatchi & Saatchi is doing.\u00a0 In solving this, it has found the elusive “Holy Grail” of advertising, says John Lisko<\/a>, Executive Communications Director in this interview with Beet.TV<\/p>\n We spoke with him on Thursday on stage after the Meredith NewFront.\u00a0 He shared\u00a0 his takeaways from the week of NewFronts,\u00a0 the state of video advertising and his impressions of the Meredith presentation which he calls “fantastic and fresh.”<\/p>\n This video is part of Beet.TV\u2019s coverage of the Digital Content NewFronts 2018. The series a co-presentation of Beet.TV and the IAB. Please see additional videos from the series\u00a0on this page<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" While it’s valuable to to use data to maximize media buys around key audiences, it’s essential that content is effectively matched to the audience segment with the right creative version.\u00a0 \u00a0 The concept of “dynamic” or “creative optimization” is something that Saatchi & Saatchi is doing.\u00a0 In solving this, it has found the elusive “Holy […]<\/p>\n","protected":false},"author":5,"featured_media":51773,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[7184,7225],"tags":[],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/51758"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=51758"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/51758\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/51773"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=51758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=51758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=51758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}