There are now so many device options for receiving television “over the\u00a0top<\/em>“, that the\u00a0space underneath the\u00a0bottom<\/em> of TV sets is becoming cluttered.<\/p>\n But one stands head and shoulders above others, according to a boss from one tech company helping advertisers deliver in to the new channels.<\/p>\n “(There is) anything from smart TV, a Samsung or an LG smart TV with apps, or streaming devices like Apple TV or Roku or Amazon Fire or Chromecast,” says Innovid co-founder Tal Chalozing.<\/p>\n “What we see right now – just in terms of share, we see Roku as the largest device right now in terms of delivery of ads on a monthly basis.”<\/p>\n Park Associates’ sales data showed Roku was the leading installed OTT device in Q1 2017<\/a>, though Amazon this January said<\/a> its Fire TV Stick was beating Roku, without breaking out sales figures.<\/p>\n