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{"id":51920,"date":"2018-05-08T15:24:58","date_gmt":"2018-05-08T19:24:58","guid":{"rendered":"https:\/\/www.beet.tv\/?p=51920"},"modified":"2018-05-08T15:25:56","modified_gmt":"2018-05-08T19:25:56","slug":"chobani-finds-the-holy-grail-of-creative-data-tremors-thomas","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2018\/05\/chobani-finds-the-holy-grail-of-creative-data-tremors-thomas.html","title":{"rendered":"Chobani Finds The Holy Grail Of Creative Data: Tremor’s Thomas"},"content":{"rendered":"Could a yogurt brand hold the key to the future of advertising? Abbey Thomas thinks so.<\/p>\n
The Tremor Video DSP chief marketer was talking with Beet.TV, fresh from the stage at this month’s IAB Video Symposium<\/a>\u00a0in New York, where she interviewed the food company’s own marketing senior director Eddie Revis.<\/p>\nThere, she discussed how Chobani is performing targeted advertising on advanced TV platforms to enhance the messages it delivers to viewers.<\/p>\n