UK license fee-payers may be already be familiar with Live Lounge<\/a>, the BBC Radio 1 strand which sees artists visit the Radio 1 studio to record intimate performances. But now the BBC is going global and multi-media with its music offering.<\/p>\n At NewFronts in New York, the event at which premium publishers tout their upcoming content roster to hopeful advertisers, BBC Worldwide executives led their pitch with a music offering.<\/p>\n “For the first time ever, BBC Music<\/a> is coming to the US with a comprehensive commercial offering around TV, digital, social and live events,” says Aaron Tabas, director of the\u00a0BBC StoryWorks<\/a>\u00a0content studio.<\/p>\n Tabas calls Live Lounge the “backbone” of the offering. “It will be living on bbc.com in a unique commercial environment where advertisers can sponsor it,” he says. “We can do branded content. We can do live launch events, something that really allows them to connect with music fans and build their brand messaging.<\/p>\n “We’re going to be creating this section on bbc.com and it’s going to be a really in-depth journalism proposition where advertisers can own 100% share of voice around your standard IAB advertising units. We will also be looking to create some really high-end backed branded content with advertisers.”<\/p>\n BC Global News’ NewFronts announcements<\/a> included<\/a>:<\/p>\n\n