When it launches in June, the new and as-yet unnamed division within NCC Media has three goals for the national addressable television marketplace: Scale, data consistency and simplicity. \u201cFrom a scale standpoint, it\u2019s critically important that we get beyond the boundaries of any single provider,\u201d says Andrew Ward, VP, Comcast Media 360.<\/p>\n
NCC Media is owned by Charter Communications, Comcast Corporation and Cox Communications.<\/p>\n
\u201cReally what we\u2019re talking about is all of MVPD inventory in the live linear environment, the on-demand environment as well as the digital environment,\u201d Ward adds in an interview with Beet.TV at the recent Cadent & one2one Media UpFront 2018 event<\/a>.<\/p>\n \u201cThat\u2019s really one of the primary drivers behind the creation of the enterprise. How do we begin to federate those solutions\u201d in a horizontal manner.<\/p>\n Comcast Media 360, Comcast Spotlight’s former national advertising sales team, will form the foundation of the new unit together with resources from NCC Media, Charter Communications and Cox Communications, NCC media said in a news release<\/a>.<\/p>\n