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{"id":52515,"date":"2018-05-23T16:54:00","date_gmt":"2018-05-23T20:54:00","guid":{"rendered":"https:\/\/www.beet.tv\/?p=52515"},"modified":"2018-05-25T06:08:14","modified_gmt":"2018-05-25T10:08:14","slug":"kawaja-fears-knee-jerk-politicians-will-turn-back-clock-on-ad-targeting","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2018\/05\/kawaja-fears-knee-jerk-politicians-will-turn-back-clock-on-ad-targeting.html","title":{"rendered":"Kawaja Fears Knee-Jerk Politicians Will Turn Back Clock On Ad Targeting"},"content":{"rendered":"There can barely have been a moment in time so filled with anxiety over digital advertising techniques as 2018.<\/p>\n
In the last few years since the advent of “programmatic”, many ad buyers have become used to using customer data from a variety of sources to piece together profiles that can target audiences through networks, wherever they may be.<\/p>\n
But two mega-trends are causing collywobbles amongst practitioners of these new arts:<\/p>\n