Cloud-based media inventory yield management specialist Furious Corp.\u2019s new president, Neil Schaffer, has helped execute business process reengineering to industries as varied as paper and optical products. When he views the television industry, he sees more \u201creacting more than pro-acting\u201d in the face of platform proliferation.<\/p>\n

With more than a decade in the media industry, including interactive TV pioneer Canoe Ventures<\/a>, Schaffer likens his role to bringing \u201cfire to cave men\u201d in this interview with Furious Corp.<\/a> CEO Ashley J. Swartz at\u00a0Beet Retreat in the City<\/a>\u00a0on June 6 in Manhattan.<\/p>\n

What has long been done in other industries\u2014process automation\u2014has proven to be \u201cvery challenging\u201d in the media industry because of its deep legacy infrastructure, closed systems and \u201ca lot of challenges to being able to transact business electronically with trading partners,\u201d Schaffer says.<\/p>\n

Having \u201cstarted life as a Price Waterhouse CPA,\u201d Schaffer thinks the media industry is going through the latter stages \u201cof what we have been studying for a long time and expecting. This notion of convergence. This notion of linear television becoming digital.\u201d<\/p>\n

With so much change being forced on the industry because of the way consumers are receiving and consuming content, the future must be one of \u201copen systems, open communication, more efficient delivery of transactional information back and forth among trading parties. It seems to me it\u2019s time to harmonize and streamline the transaction process.\u201d<\/p>\n

And it\u2019s not just between buyers and sellers of media but within media companies themselves, according to Schaffer<\/a>.<\/p>\n

\u201cThere\u2019s still the requirement of dealing within very siloed business units that are very, very separate, and there\u2019s very little connecting those various systems inside an entity that allow them to transact with outside third parties in a more effective way,\u201d he says.<\/p>\n

Asked by Swartz whether change involves simply \u201cchasing platforms,\u201d Schaffer says it goes well beyond what consumers have largely become indifferent to: how they consume content.<\/p>\n

Along with more open systems and data-driven decision making, \u201cnew measurement tools are going to be required, harmonization, being able to deal with multiple different measures and multiple different currencies.\u201d<\/p>\n

Asked to cite three major challenges facing media companies, Schaffer identifies becoming platform agnostic, achieving more efficient distribution and gaining scale. \u201cScale is incredibly important to media companies as we\u2019re seeing a lot of pressure for each of them to become larger and frankly more global,\u201d Schaffer says.<\/p>\n

This video was produced at the Beet Retreat in City & Town Hall<\/a> on June 6, 2018 in New York City. The event and video series are presented by LiveRamp, TiVo, true[X] and 605. For more videos from the series, please visit this page<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Cloud-based media inventory yield management specialist Furious Corp.\u2019s new president, Neil Schaffer, has helped execute business process reengineering to industries as varied as paper and optical products. When he views the television industry, he sees more \u201creacting more than pro-acting\u201d in the face of platform proliferation. With more than a decade in the media industry, […]<\/p>\n","protected":false},"author":17,"featured_media":53396,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[7289],"tags":[5088,5092,5143,5883,6730,7265,7301,3839],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/53348"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=53348"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/53348\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/53396"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=53348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=53348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=53348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}