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{"id":53979,"date":"2018-07-10T22:24:29","date_gmt":"2018-07-11T02:24:29","guid":{"rendered":"https:\/\/www.beet.tv\/?p=53979"},"modified":"2018-07-10T22:24:29","modified_gmt":"2018-07-11T02:24:29","slug":"spotxs-buckley-on-the-global-ott-tv-race","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2018\/07\/spotxs-buckley-on-the-global-ott-tv-race.html","title":{"rendered":"SpotX’s Buckley On The Global OTT TV Race"},"content":{"rendered":"CANNES — Over-the-top TV adoption may be exploding – but that explosion is louder in some corners of the world than others.<\/p>\n
In this video interview with Beet.TV, the chief revenue officer of ad-tech firm SpotX explains that his company has seen a swing for its revenue mix toward OTT – but that is not the case uniformly.<\/p>\n
“We’ve seen over the past few years, pretty heavy disruption, cord cutting, and consumer behavior beginning to shift toward these new viewing habits,” Buckley says.<\/p>\n
“But, if you look at specific markets, like Germany or Japan, the OTT business hasn’t had that sort of turbocharged growth that we’ve seen in the US.<\/p>\n
Last year, Ampere Analysis published figures<\/a> showing how subscription OTT adoption had reached 84% of US households – more than twice the prevalence in the second-placed market, the UK (41%), and far more than trailing Germany (25%) or Japan (18%).<\/p>\n