When the marketing chief of the world’s biggest advertiser gives a clear directive, the industry listens and conversations begin.<\/p>\n

At Cannes Lions, P&G’s Marc Pritchard, who has spearheaded several high impact initiatives, implored the media<\/a> and advertising\u00a0 industries to embrace racial diversity.\u00a0 He stressed diversity as both the right thing to do, and as a crucial business imperative.<\/p>\n

After he spoke to several hundred at the Cannes in Color event, we sat down with Alvin Bowles<\/a>, VP of Facebook and head of\u00a0 global publisher sales and operations, to unpack the importance of Pritchard’s message.<\/p>\n

In our interview, he addresses\u00a0 the challenges and opportunities in making changes.\u00a0 Identifying himself as one of the few Facebook VP’s of color, he spoke about the importance of encouraging young people to join tech companies, including those without computer backgrounds.<\/p>\n

Bowles is a board member of\u00a0I.D.E.A Initiative<\/a>, the group that organized Cannes in Color program.<\/p>\n

This video is part a series of interviews with members of the I.D.E.A. Initiative produced at Cannes Lions 2018, at the Cannes in Color event hosted by Spotify and P&G.\u00a0 This series is sponsored by true[X].\u00a0 Please find more segments\u00a0on this page<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

When the marketing chief of the world’s biggest advertiser gives a clear directive, the industry listens and conversations begin. At Cannes Lions, P&G’s Marc Pritchard, who has spearheaded several high impact initiatives, implored the media and advertising\u00a0 industries to embrace racial diversity.\u00a0 He stressed diversity as both the right thing to do, and as a […]<\/p>\n","protected":false},"author":5,"featured_media":54204,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[7336,7313],"tags":[],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/54040"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=54040"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/54040\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/54204"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=54040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=54040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=54040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}