CANNES — Among the most significant problem in achieving\u00a0 diversity in the adtech\/media and advertising industries is the “supply chain” of interested entrants, says Kirk McDonald, CMO of AT&T Advertising & Analytics.<\/p>\n

Career paths and opportunities need to be surfaced to young people starting in high school, he says.<\/p>\n

In this interview he also addresses essential changes in corporate culture which need to “pursue differences.”<\/p>\n

We spoke with him at the Cannes in Colors program<\/a> presented at Cannes Lions.<\/p>\n

McDonald is a board member of\u00a0I.D.E.A Initiative<\/a>, the group that organized Cannes in Color program.<\/p>\n

This video is part a series of interviews with members of the I.D.E.A. Initiative produced at Cannes Lions 2018, at the Cannes in Color event hosted by Spotify and P&G.\u00a0 This series is sponsored by true[X].\u00a0 Please find more segments\u00a0on this page<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

CANNES — Among the most significant problem in achieving\u00a0 diversity in the adtech\/media and advertising industries is the “supply chain” of interested entrants, says Kirk McDonald, CMO of AT&T Advertising & Analytics. Career paths and opportunities need to be surfaced to young people starting in high school, he says. In this interview he also addresses […]<\/p>\n","protected":false},"author":5,"featured_media":54143,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[7336,7337],"tags":[],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/54106"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=54106"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/54106\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/54143"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=54106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=54106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=54106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}