CANNES – A big topic at Cannes was the imperative for the industry to become more racially diverse as a business priority.\u00a0 One essential step is to get more people of color into the creative process, says Steven Wolfe Pereria, CMO of Quantcast.<\/p>\n

In America, marketing is now fully multicultural, and the industry has to follow with it its hiring and management, says Wolfe Pereria, echoing comments made<\/a> by P&G CMO Mark Pritchard at the Cannes in Color program.<\/p>\n

Wolfe Pereria is a board member of\u00a0I.D.E.A Initiative<\/a>, the group that organized Cannes in Color program.<\/p>\n

This video is part a series of interviews with members of the I.D.E.A. Initiative produced at Cannes Lions 2018, at the Cannes in Color event hosted by Spotify and P&G.\u00a0 This series is sponsored by true[X].\u00a0 Please find more segments\u00a0on this page<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

CANNES – A big topic at Cannes was the imperative for the industry to become more racially diverse as a business priority.\u00a0 One essential step is to get more people of color into the creative process, says Steven Wolfe Pereria, CMO of Quantcast. In America, marketing is now fully multicultural, and the industry has to […]<\/p>\n","protected":false},"author":5,"featured_media":54294,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[7336,7313],"tags":[],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/54284"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=54284"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/54284\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/54294"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=54284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=54284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=54284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}