COLOGNE \u2013 With its global programming footprint projected to reach more than 80 territories by year\u2019s end, VICE Media today announced<\/a> VICE Video Everywhere to make buying its advertising easier across mobile, digital and linear platforms.<\/p>\n \u201cThe market is crying for more video. There is a huge shortage on that market,\u201d says Dominique Delport, who is President, International & Global Chief Revenue Officer, at Vice Media.<\/p>\n In this interview with Beet.TV at the annual DMEXCO<\/a> conference, Delport says two main features of VICE Media Everywhere are premium content in brand-safe environments and the ability to reach the 18-35 audience that isn\u2019t being addressed by legacy media providers.<\/p>\n \u201cThe other issue is it\u2019s super complex,\u201d Delport explains. \u201cWe moved from medium is a message to medium is a mess. Today, to buy video with all the platforms, all the formats, is incredibly complicated.\u201d<\/p>\n VICE<\/a> Video Everywhere guarantees that brands\u2019 advertising assets will only run on VICE owned and therefore produced content. Viewability is addressed through the offering of a vCPM pricing model for advertisers that prefer a 100% viewable approach. Measurement for buys is available through a number of market leading third parties.<\/p>\n To reach the 18-35 audience at the core of VICE\u2019s offerings, \u201cYou have that ability, I would say in one click, to tap into Facebook, Twitter, Snap, Apple News, Roku, Viceland, YouTube, great video inventory vice premium content,\u201d Delport adds.<\/p>\n He estimates that VICE produces some 1,500 pieces of content daily, in local languages, for audiences that include 55 million people on Snapchat. When the company started up in India a few months back, it decided to champion the cause of rights for women and LGBT people.<\/p>\n \u201cAfter a few months of pushing the society forward, to see the Supreme Court decriminalizing LGBT behavior in India is a big achievement for the Indian society, and we\u2019re very proud, even humbled, to have contributed to that change. We give a mic to a generation that is still very unheard by the legacy media.\u201d<\/p>\n Having joined VICE four months ago from Vivendi Content and Havas, reporting to new CEO Nancy Dubuc, Delport<\/a> describes himself as \u201cstill a rookie, still an intern, learning every day and impressed every day with what Vice has delivered so far.\u201d<\/p>\n