COLOGNE \u2013 Strategic advisory firm MediaLink considers itself as occupying \u201cthe intersection of marketing, media, advertising, entertainment and technology.\u201d To say it\u2019s a busy place to be is an understatement, according to Chairman & CEO Michael Kassan.<\/p>\n

\u201cWe are in an absolute state of transformation. I\u2019ll be kind, I used to say chaos. It\u2019s controlled chaos,\u201d Kassan says in this interview with Beet.TV at the annual DMEXCO<\/a> conference, where MediaLink<\/a> is a longtime attendee.<\/p>\n

A year and a half after its acquisition<\/a> by Assential plc, \u201cit\u2019s been a wonderful experience so far,\u201d says Kassan. MediaLink opened a London office last year and \u201cwe\u2019re very serious about our foray into Asia Pacific and China. They\u2019re great partners and they\u2019ve been a tremendous boost to MediaLink in terms of our ability to really create that global scale.\u201d<\/p>\n

Kassan considers DMEXCO to be \u201cone of the best places to bring the adtech and martech communities together,\u201d although not necessarily a venue where one can interact with lots of brand advertisers.<\/p>\n

\u201cOne of the challenges of DMEXCO has always been there\u2019s not a lot of brands here,\u201d he explains. \u201cThere\u2019s a lot of sellers. If you look around the show flow you see all the bold faced names that matter in martech and adtech.\u201d<\/p>\n

He harkens back to his opening day at law school and the prevailing expression, \u201cLook to your left, look to your right one of those people won\u2019t be here when you graduate.\u201d Fortunately, whoever was sitting on his right or left \u201clooked at me and I still made it, but there was truth in what they said.<\/p>\n

“I think if you look to your left and look to your right, in 2019 there\u2019ll be a few different players here. They may be merged or they may be purged. One of the two.\u201d<\/p>\n

This interview is part of a series titled Advertising Reimagined: The View from DMEXCO 2018, presented by Criteo. Please find more videos from the series here<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

COLOGNE \u2013 Strategic advisory firm MediaLink considers itself as occupying \u201cthe intersection of marketing, media, advertising, entertainment and technology.\u201d To say it\u2019s a busy place to be is an understatement, according to Chairman & CEO Michael Kassan. \u201cWe are in an absolute state of transformation. I\u2019ll be kind, I used to say chaos. It\u2019s controlled […]<\/p>\n","protected":false},"author":17,"featured_media":55574,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[7421],"tags":[3396,3397,7430,7450],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/55572"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=55572"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/55572\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/55574"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=55572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=55572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=55572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}