COLOGNE \u2013 To Michael Kassan, there could not be a better time for The Relevance Conference that AT&T will host later this month. \u201cI think the name speaks for itself. We are at a point in time where we all are kind of drowning in information,\u201d he says.<\/p>\n

Not only will AT&T unveil the name and road map for its advanced advertising goals at the event<\/a> in Santa Barbara, Kassan will get to explore how one of the newest video content startups intends to become relevant.<\/p>\n

Kassan will moderate a discussion at Relevance between Jeffrey Katzenberg, who is Managing Partner of WndrCo and Chairman & Founder of mobile media startup NewTV, and Meg Whitman, the former CEO of Hewlett Packard Enterprise and CEO of NewTV.<\/p>\n

\u201cWhat Jeffrey and Meg have cooked up, having just raised a billion dollars from all the key entertainment companies to launch NewTV, I think should be very exciting,\u201d the CEO of MediaLin<\/a>k says in this interview with Beet.TV at the recent DMEXCO<\/a> 2018 conference.<\/p>\n

In the walkup to Relevance, AT&T CEO Randall Stephenson has been emphasizing how the company\u2019s traditional and newly acquired assets\u2014including AppNexus and Time Warner\u2014gives it lots of potential leverage in the advanced advertising space.<\/p>\n

\u201cThe AppNexus acquisition certainly underscores how serious he was. While at the same time disclosing an 83 billion-dollar purchase of Warner Media there was still room and some cash left on the table to do a one point six billion acquisition of AppNexus.<\/p>\n

\u201cI think it validates everything Randall said publicly and as well, candidly, in the trial that happened around the Department of Justice challenging the deal,\u201d Kassan adds.<\/p>\n

That\u2019s a reference to AT&T\u2019s public position that scale was its ultimate goal in its acquisition pursuits \u201cand they certainly have put their money where their mouth is.\u201d<\/p>\n

Other highlights of the conference for Kassan will include hearing from Mad Men\u2019s Matthew Weiner, whose latest effort is a series titled The Romanoffs, and former Huffington Post chief Ariana Huffington regarding her venture called Thrive Global<\/a>.<\/p>\n

This video is part of a series leading up to and documenting the AT&T Relevance Conference in Santa Barbara.\u00a0 \u00a0For more videos from the series,\u00a0please visit this page<\/a>.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

COLOGNE \u2013 To Michael Kassan, there could not be a better time for The Relevance Conference that AT&T will host later this month. \u201cI think the name speaks for itself. We are at a point in time where we all are kind of drowning in information,\u201d he says. Not only will AT&T unveil the name […]<\/p>\n","protected":false},"author":17,"featured_media":55637,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[7443],"tags":[3396,3397,4071,7387,7451,7452,7465],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/55635"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=55635"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/55635\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/55637"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=55635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=55635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=55635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}