COLOGNE \u2013 Turner\u2019s Donna Speciale knows the value of consumer data for advertising targeting and has been working with AT&T as it prepares to unveil its future at The Relevance Conference later this month.<\/p>\n
\u201cI\u2019m thrilled to be attending the conference<\/a> in the next week or two,\u201d she says. \u201cI want to hear Brian\u2019s vision from him and his team,\u201d she adds in a reference to Brian Lesser<\/a>, who is CEO of the current AT&T Advertising & Analytics unit. \u201cI think it\u2019s going to be so exciting.\u201d<\/p>\n Speciale, who is President of Advertising Sales at Turner, is already in sync with Lesser and his people, she explains in this interview with Beet.TV at the recent DMEXCO<\/a> 2018 conference.<\/p>\n \u201cWe\u2019ve been working together for the past few weeks collaborating with both our teams,\u201d she says. \u201cAnd what\u2019s so exciting is that both his side and our side, our visions have been so much aligned. So I\u2019m looking forward to hearing what he has to say and what our clients have to say.\u201d<\/p>\n Like many others, Speciale is keen on knowing how AT&T plans to use customer data for better targeting of ads across media. \u201cAt Turner, we\u2019ve always put the consumer at the center. We have been doing that for years.\u201d<\/p>\n She talks about the company\u2019s efforts to reduce commercial load \u201cbecause the experience is so important to us of how our viewer really feels, making content more relevant, targeting obviously is definitely something that we have been focusing on over these years.\u201d<\/p>\n With advanced targeting data, \u201cI think addressability is what\u2019s really going to be popping. That\u2019s really where our vision has been for the past few years.<\/p>\n \u201cIt has to start with audience, that\u2019s what we\u2019ve been focusing on, now getting the data from AT&T is going to make that even more rich and viable and the next portion of that is going to be addressability.\u201d<\/p>\n