SANTA BARBARA, CA \u2013 With Xandr, there\u2019s no questioning the vision of AT&T as it harnesses its growing data, content and communications assets. It\u2019s all about the execution.<\/p>\n
\u201cAnd now comes the heavy lifting,\u201d says Brian Gleason, CEO, Performance Media Group, GroupM. \u201cFrom a vision, I think they\u2019re spot-on.\u201d<\/p>\n
In this interview with Beet.TV at the Xandr Relevance Conference<\/a>, Gleason talks about Xander\u2019s expected ambitions in the media ecosystem and why it has a leg up on Verizon in pulling together data and technology.<\/p>\n Having AT&T CEO Randall Stephenson present at the conference shows support for what Xandr is setting out to do, according to Gleason<\/a>. \u201cWhen you look at AT&T as a company, they\u2019re massive. I think Randall said they spend more in the U.S. than any other company. You start to tie those things together and I think they outlined it quite well.\u201d<\/p>\n In addition to data, a 142-year track record is \u201cimportant when we think about things like trust. I think the title of the conference with Relevance is exactly what it should be, is how do they make all of those things relevant and put them together in a way that fulfills the ambition of making advertising matter.\u201d<\/p>\n