SANTA BARARA — Is relevance still… relevant?<\/p>\n
For years, marketers have talked about reaching a point in the advertising ecosystem where they can know so much about their audiences that they can craft and customize the most precise messages and content for consumers.<\/p>\n
That is still the hope, but getting there is going to take some foundational components, a conference<\/a> on the topic of “relevance” in advertising heard.<\/p>\n “Ultimately if media companies and advertisers and marketers are going to be able to deliver good, relevant content, it has to start with understanding consumer behavior and understanding consumer identity,”\u00a0TransUnion’s Matt Spiegel told Beet.TV in this video interview.<\/p>\n “How we can provide information about consumers so that you can make sure you’re dealing with as much certainty as possible?”<\/p>\n That’s something Spiegel has been working on since this summer, when he joined TransUnion<\/a>, a credit score and identity protection company, from MediaLink, a strategic advisory.<\/p>\n