SANTA BARBARA, CA \u2013 Short consumer attention spans don\u2019t surprise L\u2019Oreal\u2019s Nadine Karp McHugh. What\u2019s she\u2019s interested in seeing is how AT&T\u2019s new Xandr unit can help brands achieve relevance in their value exchanges with those consumers.<\/p>\n
\u201cI think that competition is always a good thing, and I think that this new offering at Xandr led by Brian Lesser is certainly going to be a force that I\u2019m very interested to see how it develops,\u201d Karp says in this interview with Beet.TV at the recent Xandr Relevance Conference<\/a>. \u201cI think they have all of the right pieces to certainly make a very interesting offering.\u201d<\/p>\n McHugh<\/a>, who is SVP of Omni Media, Creative Solutions & Strategic Investments at the iconic personal care marketer has always been a believer in relevance. \u201cI always said that it\u2019s about the value exchange between the consumer and what she or he chooses to engage with. We\u2019re all sort of attention starved. There\u2019s too many things for us to do,\u201d she says.<\/p>\n