A supporter of the #SeeHer female-support initiative, Meredith\u2019s InStyle prefers to focus on individual women who represent something broader because today\u2019s world is \u201cexhausted\u201d by a plethora of movements. \u201cIt\u2019s a big underthink,\u201d says Editor-in-Chief Laura Brown.<\/p>\n

By that she means she doesn\u2019t feel obligated to talk about women who represent a given cause or movement, Brown explains in this interview with Beet.TV.<\/p>\n

\u201cI want to be like, \u2018this woman is an amazing artist or astronaut or immigration lawyer.\u2019 I tell the story of the woman, and then the woman happens to represent something broader.\u201d<\/p>\n

Meredith\u2019s digital and print brands are the first to undergo certification for the #SeeHer initiative started<\/a> by the Association of National Advertisers in 2016. #SeeHer\u2019s goal is to more accurately portray all girls and women in media by 2020.<\/p>\n

Whether it\u2019s women taking care of immigrant children, fighting sexual discrimination or exploring space, \u201cI go at it from \u2018here is Jenny and this is Jenny\u2019s story. Jenny is married or Jenny is single.\u2019 I always focus on one particular woman and her story, because behind that story is something to support,\u201d says Brown.<\/p>\n

By way of example she cites a recent InStyle story about lawyers from the RAICES<\/a> organization helping children who were separated from their parents while crossing the U.S. border. \u201cHere\u2019s five women from RAICES. Here\u2019s how you can donate to RAICES. But I always put the woman first because she has a character and a story and a life and I\u2019m a storyteller.\u201d<\/p>\n

In an age when there is no shortage of social causes, too much is not necessarily a good thing, according to Brown. It just produces exhaustion.<\/p>\n

\u201cWe\u2019re exhausted by hashtags, we\u2019re exhausted by movements, we\u2019re exhausted by pro Trump, anti Trump, wear this T-shirt, it\u2019s national this day, it\u2019s this walkout day, it\u2019s everything else. I can\u2019t handle it. I\u2019m overwhelmed by it. So imagine everybody else when it\u2019s just noise and we can\u2019t just keep contributing to the noise.\u201d<\/p>\n

Following the \u201chideousness\u201d surrounding the recent Supreme Court nomination process, Brown interviewed<\/a> feminist and human-rights activist Gloria Steinem and discussed how today\u2019s \u201cfemale resistance\u201d mirrors that of the 1960\u2019s and 1970\u2019s.<\/p>\n

\u201cI go at it from, \u2018here\u2019s this woman who is magnificent, here\u2019s a perception she has on something. You want support her? Great.\u2019\u201d<\/p>\n

You are watching Gender Equality Means Business, a Beet.TV<\/a> series presented by Meredith Corporation in partnership with #SeeHer. For additional videos from the series, please visit this page<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

A supporter of the #SeeHer female-support initiative, Meredith\u2019s InStyle prefers to focus on individual women who represent something broader because today\u2019s world is \u201cexhausted\u201d by a plethora of movements. \u201cIt\u2019s a big underthink,\u201d says Editor-in-Chief Laura Brown. By that she means she doesn\u2019t feel obligated to talk about women who represent a given cause or […]<\/p>\n","protected":false},"author":17,"featured_media":56802,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[7572],"tags":[5961,6181,7567,7575,7576],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/56734"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=56734"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/56734\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/56802"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=56734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=56734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=56734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}