ORLANDO\u2014For marketers looking to take back control amid a tsunami of change, it all starts with attracting the right talent. \u201cTalent is the most important asset that we all have, including American Express. And it\u2019s precious,\u201d says Elizabeth Rutledge, CMO of the financial services provider.<\/p>\n

\u201cYou need to nurture it and you need to sort of grow and develop that talent. I\u2019m a firm believer of great marketing talent is going to lead to great and big growth for our companies,\u201d Rutledge adds in this interview with Beet.TV at the recent Association of National Advertisers Masters of Marketing<\/a> conference.<\/p>\n

Rutledge had a key role in two sessions at the conference: Leading Disruption To Drive Growth, wherein she shared the stage with executives from Procter & Gamble, Deloitte and Walt Disney Parks and Resorts, and Leveraging An Iconic Brand To Fuel Business Globally.<\/p>\n

\u201cAmerican Express does a lot to nurture its talent,\u201d Rutledge<\/a> explains. \u201cWe have great learning programs that help our marketers understand and grow as well as we\u2019re really caring so much about leadership and personal leadership and are really caring about their career development and how we can be there for them and have their back every step of the way of their career.\u201d<\/p>\n

Reflecting on one \u201cfabulous\u201d conference session, she cites examples of action items that can be taken both as individuals and as a group in terms of furthering the marketing industry, from partnering with universities together, from clearly defining and expanding the definition of marketing.<\/p>\n

Also a firm believer in the need to \u201cmarket the marketing,\u201d Rutledge says \u201cthat\u2019s what I think we need to do.\u201d<\/p>\n

This segment is from CMO Growth Council presented by the ANA and Cannes Lions. Beet.TV coverage is sponsored by the FreeWheel Council for Premium Video. Please find more videos from the series here<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

ORLANDO\u2014For marketers looking to take back control amid a tsunami of change, it all starts with attracting the right talent. \u201cTalent is the most important asset that we all have, including American Express. And it\u2019s precious,\u201d says Elizabeth Rutledge, CMO of the financial services provider. \u201cYou need to nurture it and you need to sort […]<\/p>\n","protected":false},"author":17,"featured_media":57092,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[7590],"tags":[3189,5905,5960,5961,7615],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/57090"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=57090"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/57090\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/57092"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=57090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=57090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=57090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}