What if your TV ad could follow you from the living room, to the bedroom, to the restaurant?<\/p>\n
In 2018, that is the reality that many TV companies are now engaged in – ensuring that advertisers can get guaranteed outcomes, like driving footfall from people who watched an ad.<\/p>\n
And it’s one which A+E Networks has also been offering to its ad buyers.<\/p>\n
An this video interview with Beet.TV, A+E VP advanced TV David Ernst says the company has two main platforms in this regard:<\/p>\n
Whilst the company has already been using Precision to get traction for clients who want to target better, Ernst says something new is bubbling.<\/p>\n
“That, increasingly, is just kind of table stakes for us and the entire industry,” he says.<\/p>\n
“Really, where we’ve been getting the most traction is with advertisers in being able to show them how effective campaigns have been, to be able to actually even guarantee on outcomes.<\/p>\n
“If we have let’s say a QSR (quick service restaurant) client, we could craft a campaign. First we define the target in such a way that it’s not just demographically driven by people (like) heavy fast food eaters. Then we can guarantee that our campaign will drive a certain amount of incremental traffic to their locations.”<\/p>\n