SAN JUAN, Puerto Rico\u2014With the Turner Data Cloud becoming the central depository for a multitude of consumer touch points, creating dynamic content experiences is on the horizon. But first comes standardization across a plethora of apps and websites, according to Jesse Redniss.<\/p>\n
\u201cAs a fan experience company, it\u2019s really coming to its own now the EVP of Data Strategy & Product Innovation says in this interview at Beet Retreat 2018<\/a>.<\/p>\n So how does a company with such vast resources seamlessly connect platforms and experiences? \u201cThat\u2019s basically the crux of my job is to figure out across all the different divisions how are we gathering all the insights and all the data points,\u201d says Redniss. \u201cHow do you set a standard across every app that we have at Turner, and there\u2019s a lot of them.\u201d<\/p>\n Much hinges on instrumentation of different tracking methodologies. \u201cIf CNN sets up their data instrumentation one way to measure video or measure a touch or a click and TBS or sports does it a completely different way, you can\u2019t bring those two things together and reconcile.\u201d<\/p>\n Turner\u2019s salespeople, researchers and product teams can mine the Turner Data Cloud for core insights. \u201cWe\u2019re getting to a point where we\u2019re going to start using all those insights to create dynamic content experiences where what my actual experience is on CNN\u2019s home page could be completely different then another\u2019s. Not just from the content you\u2019re seeing but also it could be the framework in which the actual platform or CNN site is then kind of materialized for the consumer,\u201d Redniss<\/a> says.<\/p>\n