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{"id":57702,"date":"2018-12-12T18:35:42","date_gmt":"2018-12-12T23:35:42","guid":{"rendered":"https:\/\/www.beet.tv\/?p=57702"},"modified":"2018-12-13T08:01:24","modified_gmt":"2018-12-13T13:01:24","slug":"rte-connor-mullen","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2018\/12\/rte-connor-mullen.html","title":{"rendered":"Ireland’s RT\u00c9 Mulls ‘Pop-Up’ Channels In VOD Upgrade, Mullen Says"},"content":{"rendered":"LONDON — Ahead of the tenth anniversary of its online TV catch-up player, Irish public broadcaster\u00a0RT\u00c9 is planning to add new features it thinks could please both viewers and advertisers.<\/p>\n
RT\u00c9 Player<\/a> launched in April 2009, offering hundreds of hours of TV shows available to catch up with through online and some TV platforms. It has since expanded to offer a service outside Ireland, too.<\/p>\nNow more could be coming.<\/p>\n
“We’re holding quite well online on our player, and what we want to give them now is a better experience both in terms of the actual stability of product and also in terms of what the content offering is,” says RT\u00c9 head of sales strategy and commercial compliance Connor Mullen in this video interview with Beet.TV.<\/p>\n
“We are going to be going into more genre-based content offers and box sets. That allows us to give particular sponsorship opportunities.”<\/p>\n
Adding “box sets” (in other words, full-season shows available to binge-watch, as opposed to simply giving a short VOD viewing window of a week or two) is something\u00a0RT\u00c9 has in common with its counterpart BBC in the UK.<\/p>\n
The BBC just announced a raft of “box sets”<\/a> it will place on its cross-platform iPlayer this Christmas, having previously found increased consumption with the strategy, designed as a foil against Netflix’s unlimited binge-ability.<\/p>\nAt the same time,\u00a0RT\u00c9 announced<\/a> a similar move along with its RT\u00c9 Player upgrade this week.<\/p>\n