LONDON — If ads and subscription payments sit on two sides of the media see-saw, the trick is in getting the balance right.<\/p>\n
Whilst many broadcasters are now keen to copy Netflix’s subscription model, what could be the impact on ad sales?<\/p>\n
“There’s maybe less premium content available for the ad sales team to monetize,” says Comcast international GM, advanced advertising, Thomas Bremond in this video interview with Beet.TV.<\/p>\n
“So, why don’t we look at it with data and make the right content exposition or content monetization choices in a way that maximizes profit for the organization as a whole?”<\/p>\n
That’s what Bremond’s Comcast has been called on to do by Mediaset, Italy’s largest commercial broadcaster.<\/p>\n
Back in July, Mediaset rebooted its former Mediaset On Demand service as Mediaset Play<\/a>, adding new viewing options.<\/p>\n