Jakob Nielsen said<\/a>. “So they\u2019re definitely going to be a gigantic player in there.”<\/p>\nBut\u00a0Wilensky sees Amazon’s coming scale as being the sum of its many different parts.<\/p>\n
“Amazon’s really interesting, because of the acquisition brands that it has,” she says. “They have amazing data from their customers. Whether or not we can use that in interesting ways will remain to be seen, but I think the acquisitions at Amazon makes is where it’s going to see differentiation.<\/p>\n
“Whole Foods is one of them. IMDB was one of their first acquisition brands. And they just have a wealth of data across the different platforms that they own, and so their success, I think, will be in integrating their customer insights across all of those products, and then up-leveling the ad platform, which is pretty nascent right now, as it relates to its competitors.”<\/p>\n","protected":false},"excerpt":{"rendered":"
2018 was the year Amazon became the number-three digital ad platform in the US,\u00a0according to eMarketer\u2018s analysis. And that tipping point coincided with a large-scale new bearishness that plagued its rival tech platforms, as concerns over ad practices, mental health and democracy coalesced to dog Facebook and Google. So, who will be winning the race […]<\/p>\n","protected":false},"author":15,"featured_media":58177,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[1],"tags":[5515,7767],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/58174"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=58174"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/58174\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/58177"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=58174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=58174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=58174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}