It has been in operation for 12 years now, and video ad technology firm Innovid<\/a> is welcoming 2019 by taking a $30 million new investment round.<\/p>\n The new money comes from\u00a0Goldman Sachs\u2019 Private Capital Investing, a new backer for the company. It is a Series E – the latest of nine rounds now totalling $95.1 million, according to Crunchbase<\/a>.<\/p>\n Notably this time, Innovid’s press announcement<\/a> refers to the investment as “pre-IPO” money. That status stands to reason, of course, but may also set tongues wagging about the likelihood of a market listing.<\/p>\n The purpose of the money is said to be “additional capital” and ” to expand its global footprint”.<\/p>\n Innovid’s technology helps brands or their agencies create and deliver video ads, often with interactivity and personalization, across a range of devices, notably the burgeoning range of new connected and over-the-top TV devices that are enabling new digital ad experiences on large-screen TV sets.<\/p>\n Whilst most such vendors in the space see this evolution, from current digital media experiences to the connected TV (CTV) screen, as a growth driver, Goldman Sachs in Innovid’s announcement<\/a> points back to digital channels.<\/p>\n Hillel Moerman, head of Goldman Sachs\u2019 Private Capital Investing group, is quoted as saying: “Innovid has differentiated video advertising software and technology, and has the scale and the reach to succeed, with access to significant supply beyond CTV, including platforms such as Facebook, Instagram, YouTube, Snap and others.<\/p>\n Co-founder\u00a0Chalozin recently told Beet.TV<\/a>: “The (TV) environment behaves very differently from desktop or web-based video.”<\/p>\n