LAS VEGAS — It is the edgy, indie lifestyle-news zine that became an 800lb gorilla – Vice has blown up.<\/p>\n
Now the publisher wants to help brands reach a young audience that it knows is increasingly skeptical of being marketed to.<\/p>\n
In this video interview with Beet.TV, Vice Media international and global chief revenue officer Dominique Delport lays out the scale now on offer to Vice ad buyers.<\/p>\n
“Every day we produce 1,500 video, pieces of content in 25 languages,” he says. “We have 900 content producer in 35 countries, 500 editing suites, it’s a huge content machine.<\/p>\n
“This generation are the bullshit<\/a> flamethrower. We have 36 million of them on Snap. Every brand wanted to go deep in that kind of gen-Z insight and I think that we have probably the biggest library of survey and 35,000 people we interview every day.”<\/p>\n Founded 24 years ago, Vice has long since expanded from being a magazine and website. Now it offers its Viceland<\/a> TV channel; operates Munchies.tv, Motherboard.tv, Noisey.com, Thu.mp, and Broadly, and it just set up a live experience division<\/a>.<\/p>\n