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{"id":59031,"date":"2019-02-15T07:07:31","date_gmt":"2019-02-15T12:07:31","guid":{"rendered":"https:\/\/www.beet.tv\/?p=59031"},"modified":"2019-02-15T13:35:27","modified_gmt":"2019-02-15T18:35:27","slug":"washington-post-shailesh-prakash","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2019\/02\/washington-post-shailesh-prakash.html","title":{"rendered":"Washington Post Rides Amazon\u2019s AWS Elemental To Serve Broadcast: Prakash"},"content":{"rendered":"PHOENIX — Since it started seven years ago, The Washington Post’s in-house, self-built software line-up has grown in size and in customer base. Now it is being used by a whole new industry – broadcast.<\/p>\n
Products<\/a> under the Post’s “Arc Publishing” studio include many more than when Beet.TV last wrote<\/a> about Arc two years ago:<\/p>\n\n- PageBuilder<\/strong> story creator<\/li>\n
- Ellipsis<\/strong> storytelling tool<\/li>\n
- Anglerfish<\/strong> photo manager<\/li>\n
- Goldfish<\/strong> video CMS<\/li>\n
- WebSked<\/strong> story planning tool<\/li>\n
- Bandito<\/strong> multi-variant content A\/B tester<\/li>\n
- Darwin<\/strong> UX A\/B tester<\/li>\n
- Clavis<\/strong> personalization engine<\/li>\n
- Metered Paywall<\/strong> engine<\/li>\n
- Carta<\/strong> mewsletter management system<\/li>\n
- Heliograph<\/strong>\u00a0AI-powered automated content generator<\/li>\n
- Mod Bot<\/strong> AI-powered comment moderation<\/li>\n
- Subscription churn propensity modelling<\/li>\n<\/ul>\n
They were built not just to service the Post itself, but are offered to all comers – beginning with university newspapers, then growing through small papers, US metropolitan titles and around the world.<\/p>\n
Then, in December, Arc announced<\/a> it would be branching in to broadcat, too – powering websites and apps for 39\u00a0Raycom Media stations.<\/p>\n