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{"id":59168,"date":"2019-02-25T08:12:30","date_gmt":"2019-02-25T13:12:30","guid":{"rendered":"https:\/\/www.beet.tv\/?p=59168"},"modified":"2019-02-25T16:16:01","modified_gmt":"2019-02-25T21:16:01","slug":"news-corp-chris-guenther-2","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2019\/02\/news-corp-chris-guenther-2.html","title":{"rendered":"Publishers Need To Pool Readers’ Identities: News Corp’s Guenther"},"content":{"rendered":"PHOENIX — News publishers need to come together to create a single method of storing user identities, according to News Corp’s programmatic ad sales chief.<\/p>\n
In the last two years, rival publishers in many several countries around the world have come together to form joint systems which aim to unify audience data in to holistic reader identities that can be used across sites.<\/p>\n
Such cooperatives are rarer in the United States.<\/p>\n