PHOENIX \u2013 Converge and you will find convergence seems like an apt metaphor to describe the combination of Amobee and Videology. Easing the way forward is the ability to \u201cmake sure that connected TV starts to look like linear,\u201d says Amobee\u2019s John Rogers.<\/p>\n

Six months ago, multichannel video demand-side platform Amobee acquired<\/a> Videology. Now the former describes itself as a video and linear-TV tool to allow advertisers to plan against and deliver campaigns \u201cagainst really any format that they want to deliver, which could be display, mobile, social. But also into connected TV and linear TV,\u201d the VP of Global Business Development says in this interview with Beet.TV at the IAB Annual Leadership Meeting<\/a>.<\/p>\n

\u201cWith Videology, we really get increased focus and driving increased demand through our linear product and driving convergence between linear TV and digital by connected television devices.\u201d<\/p>\n

Amobee provides both supply partners like broadcasters and agencies a broadcast platform \u201cto apply data to make their linear plans smarter,\u201d Rogers<\/a> says. It\u2019s driven by what Rogers calls \u201cthe Amobee advanced-TV brain\u201d as linear TV budgets migrate to connected TV.<\/p>\n

\u201cThe dollars are starting flow as seamlessly as possible right now from one format to another, with data as sort of the underlying feed and baseline.\u201d<\/p>\n

As convergence develops, Amobee considers traditional supply-side platforms as very important partners. \u201cWhat we need to work with them on is making their connected-TV inventory look like linear TV inventory for planning and execution purposes.\u201d<\/p>\n

Rogers alludes to a large agency client that uses the company\u2019s linear platform to make its plans efficient against data Amobee provides. \u201cThat\u2019s got to be at the show level, there\u2019s daypart considerations, all those different things. Right now in connected TV you sort of see it at the broadcaster level.<\/p>\n

\u201cWhat we need to do is upgrade our integrations with them to make sure that connected TV starts to look like linear to drive that convergence. Not necessarily making digital budgets into connected TV. That\u2019s the convergence that we\u2019re really starting to see.\u201d<\/p>\n

This segment is part of Beet. TV\u2019s coverage of the IAB Annual Leadership Meeting 2019, Phoenix. This series is sponsored by Telaria<\/a>. Please find additional videos from the series on this page<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

PHOENIX \u2013 Converge and you will find convergence seems like an apt metaphor to describe the combination of Amobee and Videology. Easing the way forward is the ability to \u201cmake sure that connected TV starts to look like linear,\u201d says Amobee\u2019s John Rogers. Six months ago, multichannel video demand-side platform Amobee acquired Videology. Now the […]<\/p>\n","protected":false},"author":17,"featured_media":59203,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[7843],"tags":[5301,6160,7121,7448,7868],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/59201"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=59201"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/59201\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/59203"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=59201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=59201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=59201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}